Although I have received 38 genuine comments on my blog over the past year (thank you lone readers), the majority of comments are bizarre and wonderful link bait spam. With 308 in total, some were bound to be hilarious. Here are my blog’s top 10 LOL rejected comments. By the way… if you’re a black hat [...]

Here’s an eternal question posed by Retail Copywriters across the globe: How do we make almost identical products sound different and interesting? Let’s face it, even if you’re really into computers, you probably don’t have a burning desire to write about fifteen different varieties of self-cooling hard drive. Especially when it’s been a long day [...]

So, you’ve been asked to help Direct Marketing. Try not to panic. There are several reasons why Digital Copywriters aren’t always big fans of paper. Firstly, it does not have HTML. If you write a sales letter, the only code you will be manipulating is the English Language, and possibly a discount code if you [...]

Our campaign to revamp pre-registration James (the super amazing Designer) and I have been working on some awesome re-designs for the website recently, so I thought I’d share some samples. We’ve already seen an uplift in traffic and interest around the web, and I’m super proud of our whole team, who have worked really hard [...]

Errors suck. Especially for customers who are half way through a purchasing journey. My colleagues and I are working on the messaging and user journey of a major national website, with the goal of making customer transactions easier. A big part of our project is getting the error messages right, to minimise the damage when [...]

Customer preconception: Technical copy is boring.    Copywriter truth: Not if you write it right. Retail Copywriters are often required to write heaps of product copy for our client’s latest launch. We need to have exceptional product knowledge, and know in advance what the product is, what it does and who it’s aimed at. There are [...]

An SEO Copywriter is a writer who specialises in producing online content that is both human and Search Engine friendly. Often mistaken for SEO managers and traditional Copywriters, SEO Copywriters are in fact a mixture of the two, and are adept at both writing and SEO campaign management. A high level of technical skill is [...]

I have an account with a leading national catalogue company, one that doesn’t charge interest when you spread payments. After a recent purchase I got a confirmation email: ‘Thank you for your purchase, would you like insurance?’ Ok, they know full well that I have already removed it from my basket after they force-attached it [...]

While some companies have spent a lot of time and money recently on failing to tap into Twitter, (Rentokill we’re not looking at you, it’s just your imagination) it looks like Uniqlo have come up with something genuinely exciting. UTweet is a microsite hosted by Uniqlo, where Twittering fashion enthusiasts can see their recent twitter [...]

This week the Twitter community have been engaged in a fascinating SEO debate. It started with a brilliant blog post by Andy Maslen, who suggested that SEO Copywriting was ‘fashionable BS’, rather than a ‘secret art’, and that raising ‘awareness is useless’ unless it results in actual sales. I’m paraphrasing here, please visit his blog [...]